How Fulcrum Research Group Uses Votacall To Stay Connected and Scale with Ease

The Story

Getting started 

Kelly Marino, a Managing Partner at Fulcrum, was in charge of the firm's search for a phone system provider. She and her partners knew that they wanted to go with a cloud-based option, because that would provide them with the flexibility they needed to be as responsive as possible.

A VoIP system would also allow the company to scale their phone system easily. Unlike traditional premises-based communications, cloud systems offer a "pay as you grow" model, which allows companies to only pay for the users they need. Going to a cloud-based model would allow Fulcrum to easily add users as they hired, which made the initial technology decision a no-brainer. 

The more challenging part of the decision would be finding a provider that could set up and fully manage their phone solution. One of Kelly's main priorities was making sure that Fulcrum didn't have to deal with any unexpected or time-consuming issues during installation.

Phoning a friend 👍

After looking at a number of providers, Kelly decided to go with Votacall to get Fulcrum's phone system up and running. There were a bunch of factors that contributed to this decision, but the thing that set Votacall apart was the hands-on approach to implementation. 

As a new firm that was entering a crowded space, Fulcrum didn't have the time or staff to devote to installing a new phone system. They also didn't want to take on an internal project each time the business expanded - they just wanted employees to have the ability to communicate easily from day one. 

By moving to a cloud-based system, Fulcrum was able to connect their headquarters to their remote employees who work from other states. They also benefit from voicemail-to-email, which allows employees to access their messages using email, or just read a quick transcription if they can't listen to them right away. 

These advantages allow Fulcrum to provide the type of high-touch service that separates their business from competitors. If they do hit a snag, they're able to resolve the issue quickly enough that it doesn't disrupt their day-to-day. In Kelly's words:

"Votacall handles all our issues quickly and easily. Customer service is top notch; I never have to spend time worrying about our phone system."